Edition Four
Ultima. "What’s in a name?"
Empowered people. Powerful outcomes.
That’s the only answer.
Ultima: a mirror of employee behaviours at every customer touchpoint
In the age of social media, online reviews and increasing automated interactions, brand reputation and experience cannot depend on strategic marketing campaigns or attention-grabbing advertisements. Today, every employee interaction, be it a brief email, an in-depth customer service call or a complex technology transformation project influences the perception, positive or negative, of the brand. At Ultima, the heart of this perception are the behaviours and attitudes of our employees at every customer touchpoint.
Imagine your brand as a living entity. While logos, taglines, and colour schemes provide its physical appearance, the soul and personality are embedded in the daily actions and attitudes of your employees. Every interaction is a chance for the brand to reiterate its values, build trust, and create an experience that encourages engagement, association and loyalty.
Brand consistency is key
Customers expect consistency as well as engagement of hearts AND minds. We believe that our employees’ behaviours and attitudes must align seamlessly with Ultima’s value proposition, ensuring our customers receive a unified experience at every touchpoint. So, to ensure our brand promise is lived at every level, at Ultima we foster a culture of ownership and empowerment to do what is right. As a result, our employees feel a sense of responsibility, passion and pride in their roles and each and every person contributes to delivering the powerful outcomes our customers expect.
Empowered people. Powerful outcomes
At Ultima, we're not just another technology provider. Our point of difference is our people. Genuinely.
We are a community of people with industry certified skills, deep expertise and years of experience that qualifies us as technology specialists. BUT…it is our attitude that makes us stand above the rest.
We’re a band of Warriors, a collective of Heroes, a team of Champions. All focused on getting IT right so our customers achieve the outcomes they need.
Over 2023/4, follow our brand stories inspired by the dedication and focus of employees across the Ultima group.